Theme Song Launched as Countdown to 2020 AWG Begins

With 365 days to go until the Whitehorse 2020 Arctic Winter Games (AWG), the Host Society launched its official theme song Thursday, while also announcing the 2020 AWG Ambassador.

More than 2,000 participants will be in Whitehorse for the AWG March 15-21, 2020, competing in 21 sports. The territory will see an estimated 3,000 visitors and more than 1,800 volunteers will be required to make the Games happen.

“The Host Society is hard at work ensuring the 2020 Arctic Winter Games will be a huge success on all fronts,” says George Arcand, President of the 2020 AWG Host Society. “With just one year to go, things are coming together. We have an amazing team of staff and volunteers who are committed to making this an unforgettable experience that results in a lasting legacy.”

The spirit of the AWG, and the unique cultures of the Circumpolar North, are captured in Bring It North, written and produced by Yukon musician Daniel Ashley. The song features Throat singing by Rita Claire Mike-Murphy and Kathleen Merritt from Nunavut, as well as Tlingit vocals composed by Blake Lepine and performed by the Dakhká Khwáan Dancers.

Youth artists Selina Heyligers-Hare and Georgie-Ann Sam, also lend their voices to the production with support from Rebecca Law and guitar and mandolin performances by Daniel Vigneau and Brent Gallant.

Dash says the title Bring it North, which is the theme of the AWG, is focused on the idea that northerners share a connection created by our geography.

“We had an amazing team work on this project and I want to thank all the performers who created a beautiful mix of northern styles and voices. I hope this song inspires athletes of the Games to feel big emotions and create new connections at the events.”

The official music video for Bring It North was produced by Marty O’Brien. You can watch it now on the AWG YouTube channel, or download the song from our website: awg2020.org/about-awg/theme-song/. The song will be available on all major music streaming services in the coming month.

The 2020 AWG Host Society also announced its Ambassador Thursday. Yukon Olympian and Sport Hall of Fame inductee, Jeane Lassen, was chosen for the honourary volunteer position.

Lassen, who was a participant in five Arctic Winter Games, will help promote the Games, encourage the values of culture, sport, and community in the Yukon, and serve as a spokesperson within the territory.

“Arctic Winter Games was my first international multi-sport Games experience, and played a big role in my overall athletic development, as well as fostering my love for sport,” says Lassen. “I’m excited for the opportunity to share those experiences with youth in the territory while motivating them to get engaged in the 2020 Games.”

The one year milestone will continue to be celebrated in the community with two other events this week. The first round of merchandise for the 2020 AWG will be unveiled as part of a Business After Hours event Thursday evening at Sports Experts. Volunteer recruitment kicks off on Saturday, March 16th with a 1 Year To Go celebration at the 2020 Arctic Winter Games headquarters.